TikTok has become a major platform for beauty enthusiasts to share their favorite products and tips. As a result, many new and innovative beauty products have gone viral on the app in recent years. Here are three of the most popular TikTok beauty products in 2023:

Essence Lash Princess False Lash Effect Mascara

This affordable mascara is known for its ability to create long, dramatic lashes. It has over 211 million views on TikTok, and users rave about its ability to give them “false lash” results. The mascara is also cruelty-free and vegan, making it a popular choice for beauty lovers who are looking for ethical products.

Urban Decay Space Cowboy 24/7 Moondust Eyeshadow

This shimmery eyeshadow is another popular TikTok favorite. It has over 92 million views on the app, and users love its unique color and sparkling finish. The eyeshadow is easy to apply and blend, and it can be used to create a variety of looks, from everyday to glam.

Fenty Beauty Invisimatte Instant Setting + Blotting Powder

This lightweight powder is perfect for setting makeup and absorbing excess oil. It has over 150 million views on TikTok, and users love how it helps their makeup last all day long. The powder is also oil-free and non-comedogenic, making it a great choice for those with oily or acne-prone skin.

These are just a few of the many viral TikTok beauty products that are worth checking out in 2023. If you’re looking for new and innovative beauty products, be sure to do a quick search on TikTok to see what’s trending. You might just find your new favorite product!