Fenty beauty has been setting new standards in the beauty industry with its innovative and effective products. The new Cookies N Clean Whipped Clay Detox Face Mask with Salicylic Acid and Charcoal released this month is no different.

Rihanna wanted a face mask that left her skin mattified without making it dry or stripping it of any essential oils. The Cookies N Clean face mask contains kaolin clay, charcoal, salicylic acid, and rhubarb and ginger extracts. It is clean, vegan, cruelty-free, and wheat gluten-free.

The clay helps extract oils, dirt, and impurities from the skin, while the charcoal helps absorb oils and impurities plus detoxify the pores. Salicylic acid helps clarify the skin, giving it a clear-looking and even complexion, and the rhubarb and ginger extracts help soothe and condition the skin.

Salicylic acid, also known as Beta Hydroxy Acid, is an ingredient that helps reduce imperfections and enhances a softer, smoother skin. It does this by removing the outer layer of dead skin and calming visible blemishes and redness from the skin.

It also contains shear butter and other hydrating ingredients like panthenol and glycerin, which are responsible for ensuring the skin does not dry out after using the mask.

The formula is lightweight and fragrance-free, making it suitable even for sensitive and acne-prone skin. It is also noncomedogenic, meaning that it does not clog your pores. You can apply the mask to wet or dry skin without experiencing breakage or redness.

It also does not contain plastic microbeads. Once you apply it to the skin and rub it in circular motions, the charcoal breaks down and mixes with the clay, turning the mask from white to gray. Once the mask is entirely on your face, leave it on for 10-15 minutes, then rinse it off. You can use it two to three times a week but not on consecutive days.

Fenty Beauty has always made environmentally friendly decisions with their products, and this time is no exception. The mask’s outer protective box, jar, and lid are recyclable, but you must look at your local guidelines.

Even though it has only been in the market for a few weeks, it already has a 5-star rating on the Fenty skin website. People have said that it does what it claims, leaving their skin smooth and soft, even for people dealing with acne or sensitive skin.