Small manufacturing companies tend to produce the products they know most about. In the food industry, many successful small businesses find a niche and stay focused on making a name for themselves in that market. For a company called Tina’s Burritos, that philosophy has been working very well for them for decades.
The Story of Tina’s Burritos
Tina’s is a privately held American company. The headquarters of the company are located in Los Angeles, CA. It has been under the same ownership since its founding over 40 years ago. All of their products are made in the United States, and they have a large manufacturing facility in Los Angeles.
About Their Products
This company offers a small variety of Mexican food, but their best seller is the burrito. The burritos are wrapped by hand. Tina’s reports that their current manufacturing output exceeds over one million products per day. The burritos are frozen immediately after production, and they are individually wrapped for shipment across the country.
Their burritos can be found in the frozen food section in thousands of supermarkets, chain drug stores, and many convenience stores. The company makes breakfast burritos as well as lunch and dinner burritos. Tina’s keeps the prices exceptionally low. In fact, a single frozen burrito costs about a dollar or thereabouts.
Despite the low price, Tina’s Burritos focuses on manufacturing quality and consistent fast food. The company started as a small local firm in California. The concept is that it’s freshly frozen fast food that can be baked in the oven or microwaved anytime right at home.
The company has been committed to food quality for four decades even when they were only selling one or two at a time in the beginning. They actually use real beef in their beef and bean burritos. As a small business, many of their employees have been with them for years. They are very proud of their products, and the company is now a multi-million dollar national organization. The products do not really compete with burritos sold in an authentic Mexican restaurant. However, as a quick side dish or hot snack, Tina’s Burritos has carved out a profitable niche for itself.
